rcr新文：识别农村居民生活垃圾分类行为的驱动因素：来自中国四川的证据
1
文章亮点
(1) 识别中国农村生活垃圾分类行为的驱动因素；
(2) 对四川省 9 个村的 586 名农村居民进行了实证研究；
(3) 主要的内生因素包括态度、主观规范和过去行为；
(4) 垃圾分类宣传教育直接和间接影响农村居民生活垃圾分类行为；
(5) 归属感对农村居民生活垃圾分类行为具有调节效应。
2
文章导读
随着中国农村居民生活水平的不断提高，农村生活垃圾的产生和排放已超过城市，但由于农村地区大部分垃圾随意混放，给当地生态环境造成巨大压力，传统的垃圾处理方式已不再满足生态和经济系统的发展需求。近年来，中国政府提出“全面实施乡村振兴战略，建设美丽乡村”，并制定了一系列生活垃圾分类政策。然而，由于农村地区垃圾分类设施不完善、垃圾分类管理不规范、公众参与度低，导致效果并不乐观。如何培养农村居民参与垃圾分类的意愿和行为，已成为农村地区垃圾管理的“瓶颈”。基于此，本研究识别了农村居民生活垃圾分类行为的驱动因素，以期为中国和其他发展中国家制定农村地区垃圾分类政策提供参考。
3
原文摘要
农村居民广泛参与生活垃圾分类对可持续发展的作用不可或缺。与城市居民相比，农村居民较少了解环境保护，并且生活安排较为分散，导致生活垃圾分类进展缓慢。本研究采用扩展计划行为理论和结构方程模型识别中国农村居民生活垃圾分类行为的驱动因素，并对四川省 9 个村的 586 名农村居民进行实证研究。研究结果表明，宣传教育、态度、主观规范、过去行为和归属感显著影响农村居民生活垃圾分类的意愿和行为，这与现有文献的结论保持一致。值得注意的是，宣传教育是核心影响因素，其不仅直接影响农村居民生活垃圾分类的意愿和行为，还通过态度、主观规范和过去行为产生间接影响。此外，村民归属感在态度转化为意愿、过去行为转化为意愿以及宣传教育转化为行为方面具有正向中介效应。归属感较低的村民更易受到周围人分类行为的影响，而归属感较高的村民则直接将所接受的宣传教育转化为行为。因此，加强垃圾分类的宣传教育和增强村民归属感是推进中国农村地生活垃圾分类的有效途径。研究结果可为其他国家农村生活垃圾管理提供参考。
abstract
the extensive participation of rural residents in household waste classification is indispensable for sustainable development. in comparison with urban residents, rural residents have a scattered living arrangement and possess little knowledge about environmental protection, which hinders the advancement of household waste classification. this study used the extended theory of planned behavior and structural equation modeling approach to identify the driving factors of rural residents’ household waste classification in china. an empirical study including 586 rural residents in 9 villages in sichuan province was conducted. results show that the intention and behavior of rural residents’ household waste classification are significantly affected by factors such as publicity and education, attitudes, subjective norms, past behavior, and sense of belonging. the results are in line with the findings of existing literature. notably, publicity and education are critical influencing factors. they not only directly affect the domestic waste classification intention and behavior of rural residents but also exert indirect influence via attitudes, subjective norms, and past behaviors. moreover, the sense of belonging of villagers has a positive intermediary effect on transforming attitude to intention, past behavior to intention, and publicity and education to behavior. residents with a lower sense of belonging are more easily affected by the classification behavior of people around them, whereas those with a higher sense of belonging directly transform received publicity and education to behavior. therefore, strengthening publicity and education on waste classification and enhancing residents’ sense of belonging are paths forward to promote household waste classification in china's rural areas. the results of this study are also referable for rural household waste management in other countries.